MERCANTIL ANDINA

The evocative power of images.

In 2021, Cinergia embarked on a very ambitious project. Mercantil Andina, a leading company in the field of insurance, undertook a change in branding and needed to communicate that new image potently and at a national scale. We produced a video commercial with an original soundtrack and with its corresponding versions of different formats and duration. The campaign was designed to be launched nationwide online as well as offline, through outdoor advertising, in more than 12 TV channels, radio and social media. Through images that speak of family and local values and a very smooth look, we were able to reflect the warmth and trust that the brand wanted to communicate.

The shooting of the commercial implied a great deployment of resources: 19 technicians, 23 actors and actresses, more than 11 scenes, 4 locations, an original soundtrack, and all the stamina and power of a great team.

ADVERTISING SPOT WINNER, 15th edition of the First International Festival of Independent Advertising (FEPI), Inodoro Pereyra Bronze Award in the category Audiovisual Production - Integral Production.

Ficha Técnica

EQUIPMENT

Rentalcba and GVpro

ASSITANT PHOTOGRAPHER

Adriana Gabriela Ramírez

STILL PHOTOGRAFER

Noelia Vidal

COLORIMETRY

Gonzalo Greco

EDITOR

Damián Depetris

SOUND DIRECTION

Lara Curto Martínez

WARDROBE ASSISTANT

Santiago Alexander Barrionuevo

WARDROBE

Isondy Alicia Florencia Medina

HAIR

Mely Araya

MACKUP

Eva Perea

PROPS

Rodrigo Alabart

AMBIANCE

Aixa Mustafá

ART DIRECTION

Eugenia Juárez

VIDEO ASSIST STREAMING

Diego Díaz

GRIP

Juan Pablo Pucheta

ELECTRICAL

Ana Laura Sclausero

CHIEF ELECTRICAL

César Aparicio

GAFFER

Nicolás Guerrini

STEADY CAM

Rafael Sahade

2ND CAMERA

José Benasi

1ST CAMERA

Vir Vallés

CAMERA AND PHOTOGRAPHY

Ignacio Simpson

COVID STATION

Nicolás Rojas

NARRATOR

Josefina Barberán

POSTPRODUCTION

Gastón Leiva y Gaspar Perea Muñoz

SOUND MIX

Estudios Multimedia

ORIGINAL SOUNDTRACK

Estudio Paraíso

PRODUCTION ASSISTANT

Maximiliano Trucco

HEAD OF PRODUCTION

Julieta Mercado

PRODUCTION COORDINATOR

Anabella Gargiulo

ASSISTANT DIRECTOR

Damián Depetris

DIRECTOR

Darío Mascambroni

AGENCY - COSTA TW

Santiago Costa

EXECUTIVE PRODUCER

Guillermo Brandán