American Screw is a leading manufacturing and commercialization company of fastener products in Chile. With a presence of over 70 years in the market, and in line with the brand’s innovative spirit and commitment to quality and constant improvement, the need for a renewal of the brand arose.
OUR SOLUTION
We worked towards renovating their identity through a rebranding process that could be reflected in every expression of the brand.
Solución
Estudiamos su cultura, sus productos, su rubro y sus
potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.
With the aim of strengthening the brand’s new presentation, we designed and programmed their website. A responsive and bilingual site with corporate content, featuring the new esthetics specifically developed for the brand and with a series of photographs that portrait the most attractive and powerful details of their activity.
Solución
