Fundación Arcor (Arcor Foundation) has been working since 1991 towards making education a tool for equal opportunities in childhood.
OUR SOLUTION
For over 10 years, Cinergia has developed a wide array of campaigns and
communication products to accompany and promote such an important task. To be able to communicate the efforts that the foundation has made over the years to improve the lives of children has been a worthwhile challenge.
Solución
Estudiamos su cultura, sus productos, su rubro y sus
potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.
Over the years, we produced content about the different initiatives and subject matters that promote education and recreation in Argentina, Chile and Brazil, three countries where the foundation has a strong presence.. We produced spots for their 20th and 25th anniversaries, and we accompanied their 30th anniversary with a year-long campaign that included branding design and a series of short films.
BRANDING 30 YEARS
We created a specific identity to commemorate their 30 years, complete with isologotype and graphic universe, to be used in graphic and audiovisual pieces, billboards and leaflets, and in every communication action throughout the year in Argentina as well as Chile and Brazil, with a version in Portuguese.
AUDIOVISUAL PRODUCTION AND ADVERTISING PHOTOGRAPHY
We also produced a video web series named “Did you know that?” throughout the year, with eight episodes that feature the main concepts of the foundation’s work. Also, we created a video spot to be shown in their end of the year event, that tells their rich story over the last three decades.
Solución
VINEYARD