Building a better future with everyone's participation.
THE CHALLENGE
The Ministry of Social Development and Family of Chile , along with the Children’s Ombudsman, launched a call named “My voice constitutes change” that seeks to promote the effective participation of boys, girls and teenagers in the process of defining a new constitution for the country. We won this initiative along with the Chilean Agency CComunica.
OUR SOLUTION
We created a campaign that included a digital platform, branding with illustrations and animations, and we developed a series of content and interactive children stories, adaptable to diverse formats: digital, physical and audiobook that can be seen online as well as downloaded.
Solución
Estudiamos su cultura, sus productos, su rubro y sus
potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.
Solución
FUNDACIÓN