Córdoba is home to one of the leading companies of safety printing.
+ Latina represents constant innovation, and as a company, they sensed that it was about time to change, to have a new image.
OUR SOLUTION
It was our privilege to be a part of that change. We undertook a complete rebranding work that included not only the creation of a new aesthetic identity but also the renovation of one of the main expressions of the brand.
Solución
Estudiamos su cultura, sus productos, su rubro y sus
potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.
REBRANDING
We built a new graphic identity, consistent and aligned to the style created for + Latina’s rebrand. We also developed a handbook that summarizes the brand’s personality, values, manifest and other expressions of their DNA.
We created and executed the design and programming of a new website. A functional, attractive and stable product, in which aesthetics, development and technology unite to reflect the new identity of the brand.
AUDIOVISUAL PRODUCTION AND ADVERTISING PHOTOGRAPHY
We produced and shot a new corporate video, an update of our previous one from 2016. A short piece that in only two minutes showcases the values and identity of the brand, fully reflecting what + Latina is all about.
Solución
