No vendemos
perros azules.

Contamos
No vendemos

Buenas historias,
mejores marcas

O' FARRELL

Times change, but our essence remains the same.

THE CHALLENGE

With a presence of over 34 years in the rural market, O’FARRELL is a cattle agent leader in the Argentine Northeast and Northwest, and is currently undergoing an expansion process to other regions of the country.

OUR SOLUTION

We renovated the brand’s corporate image, starting with a comprehensive and creative rebranding proposal and its subsequent positioning strategy.

Solución

Estudiamos su cultura, sus productos, su rubro y sus potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.

REBRANDING

We defined and built O'FARRELL’s look and feel, the way it should be seen, heard and felt, and we summarized it in a brandook: logotype, claim, manifest, key messages, tone and voice, visual identity and more.

VALUES

PASSION

Drives us to perform our daily work in the best possible way.

SUPPORT

Our clients find in us loyalty, guaranteed results and assurance.

KNOWLEDGE OF THE BUSINESS

We are a point of reference. We offer accurate, reliable information to our clients.

PIONEERS

We are the first ones to have reached new markets., paving the way for all producers.

THE VALUE OF OUR WORD

We honor our word and deliver what we promise.

EXPERIENCE

We offer the experience and knowledge that we’ve built since 1977.

PASSION AND GOOD BUSINESSES

We are passionate about what we do. We enjoy interacting with people, visiting lands, and the dynamism of the field. Our bond to what we do transcends commercial interests, we advise and intermediate with passion. We can provide our honest advice that goes beyond a business transaction, because we enjoy what we do. Our 40 years of experience has taught us to do what we know best. We generate good businesses, we look after the interests of all parties involved. We understand our field in depth. We guarantee honest transactions, and buyers get what they pay for. We keep our promises. We look after our clients and we give our all to ensure that each transaction is fair and favorable to all parties involved, because we understand the work involved behind each lot to bid.

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https://www.ivanofarrell.com.ar/

WEB DEVELOPMENT

We wrote copy, designed and programmed a self-administered website, visually attractive, fully functional and technologically stable. The website has commercial orientation and prioritizes navigation according to the solutions that the brand provides.

DIGITAL MARKETING AND CONTENT PRODUCTION

We developed a digital marketing strategy involving a series of advertising campaigns in diverse platforms, and the production of specific content for an optimum positioning in the digital world, and also offline, with presence in many events.

Ficha Técnica

GRAPHIC DESIGN
Moroto Olivera
WEB DEVELOPMENT
Chimpancé Digital
ANIMATION
Gaspar Perea Muñóz
EDITOR
Orlando Rossomando

FOOP

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