ARGENTINE ASSOCIATION OF

BRANGUS


More than 43 years breeding the future.

THE CHALLENGE

The Argentine Association of Brangus announced a new edition of the traditional World Brangus Congress. The entity that brings together breeders of Brangus anticipated that the event will take place in Argentina in April 2023 under the motto “The Argentine Experience”.

OUR SOLUTION

We wrote, produced and shot an official spot destined to promote this important international event. A story of commitment to quality, a community of passionate breeders and one of the most delicious products in the field are some of the key reasons that position Argentina as one of the world’s premier meat producers, and a tourist destination to delight the senses.

Solución

Estudiamos su cultura, sus productos, su rubro y sus potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.

Argentina’s Brangus breeders gather in the Argentine Association of Brangus, founded in April 1978 in order to contribute to the improvement of the excellent quality of the product as well as to the conditions of rusticity in their breeding.