FOOP is an NGO with the mission to empower the people of Sierra Leona, Africa, so they can cultivate the land as a source of food and work. This initiative was launched by the founders of WARC AFRICA, a social organization focused on helping small farmers in West Africa, a solution designed after 10 years of experience in the country.
OUR SOLUTION
We wanted to join the movement too, shedding new light into their work and highlighting the power and necessities of these projects as transformative forces for one of the most challenging realities in the world. That’s the raison d'être behind the short film that we made: we wanted the intended audience to make significant donations so the project could grow. It was a great honor for our team to be a part of the project and contribute our grain of sand to a globally renowned movement with high social impact.
Solución
Estudiamos su cultura, sus productos, su rubro y sus
potencialidades, y en base a esto, construimos una nueva y completa identidad de marca.
Poor performance of agriculture, unpredictable weather, a lack of mechanization and deficient infrastructure: all these conditions push farmers towards extreme poverty and hunger. Profitable commercial farming is out of reach, and despite all efforts from political parties, Sierra Leona hasn’t been able to attract significant investments for the farming sector. Small farmers in Sierra Leona are isolated and have fewer resources than their peers in other African countries.
The founders of Foop have been steadily working in the country and the region since 2011, acquiring valuable experience. Through Warc Africa, they have built a solid network of international funders, research institutions and other sponsors, and their steady presence for over a decade has built significant ties with many communities.
AUDIOVISUAL PRODUCTION
Foop premiered this short film in SOCAP22 - Social Capital Markets, a yearly event that takes place in the USA and that gathers the largest and more diverse community of investors and donors of impact in the world.
Solución
ARGENTINE ASSOCIATION OF